MailChimp Integration

If you use MailChimp for your e-mail marketing campaigns, you can export your audiences from Retention AI extremely easily to send truly personalized messages to segments of your database.

Follow the steps, the integration path is intuitive and you don’t need to involve a developer!

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Step 1

In Retention AI

Go to the Property Setup tab > click on the “Connect Application” button.

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Step 2

Select Mailchimp > click on “Connect Application”

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Step 3

You need two values: Mailchimp Server and the API Key

Retrieve this information from Mailchimp

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Step 4

In MailChimp

Go to profile > select “Profile” or “Account & billing”

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Step 5

From here, click “Extras”

Select “API keys”

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Step 6

Create the API key and copy the two fields to paste into Retention AI

Copy-paste API Key and Mailchimp Server (URL)

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Step 7

Now that the two tools are connected, it creates an audience

Then select MailChimp as the App to export it to

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Step 8

On MailChimp, you will find your contacts enriched with Retention AI information

It may take up to a maximum of 24h to get all the updated data

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