Trend AI: casi d’uso
Trend AI è un tool versatile ad alto potenziale, capace di portare un valore aggiunto notevole nelle decisioni di business così come nelle scelte strategiche di contenuto.
Trend AI is a high-potential, versatile tool capable of bringing considerable added value to business decisions as well as to strategic content choices. The analysis of online trends, in fact, is crucial for different sized companies in various sectors.
Capturing trends before competitors
The need
Individuare i trend emergenti su Google per fornire a redazioni giornalistiche e portali editoriali nuovi argomenti da pubblicare sulle proprie testate.
Coprire gli argomenti di maggior interesse per i lettori, prima dei competitor.
The solution
Utilizzo del tool Trend AI per ottenere informazioni sempre aggiornate sui trend di ricerca emergenti e quelli in crescita.
I dati costantemente aggiornati permettono l’identificazione degli argomenti su cui scrivere in modo preciso, facilitando il compito della redazione e aumentando la presenza sulle SERP.
To identify relevant content based on seasonality
The need
For specialised publishing sites such as those in the food industry, to frequently identify the most sought-after recipes online in order to adapt the publishing plan and predict the most sought-after content based on seasonality.
The solution
Using Trend AI, it is possible to observe the subject of recipes based on lists of ingredients and types of food.
The tool allows you to find tens of thousands of new searches on a weekly basis, sorted by growth rates.
To make strategic decisions for product and campaign optimization
The need
To identify emerging search trends in such a way as to establish a strategy to monitor the various touchpoints of a brand, with information both on the product and on the ads strategies to be activated.
The solution
Mapping the interests and questions of users on search engines with respect to the main issues of business interest and to develop a strategy that includes:
- product strategy
- content development
- search advertising campaigns.