High Quality Link Building
We support the most ambitious companies on their search engine growth path in competitive industries with our proprietary methodologies and technologies.
If you want to outperform your competitors in SEO, link building is a determining factor for success: “building” quantity and quality of links pointing to a website means building its authority for search engines.
ByTek has developed its own proprietary link building methodology that starts by analyzing the link profile of competitors and determines the best ways to acquire links over time and get results. This has enabled us to lead hundreds of major brands to success in achieving their goals, even in extremely competitive industries such as travel, finance and ecommerce.
ByTek has also developed its own proprietary link building platform called Relevanty AI, through which it is possible to analyze the link profile of competitors, define a link acquisition strategy, and implement it through established partnerships with more than 7500 publishers from around the world who collaborate with the platform.
Who needs link building
Link building is an important activity for anyone who wants to raise the level of SEO competition and be able to play with the grands. Some examples of potential results:
- ecommerce, who want to compete even with the big players by playing on their verticalization and authority built through eCommerce link building activities. The activity in this case also goes through product reviews by industry bloggers for example;
- lead generation portals, such as comparators and sites that aim to acquire leads, often in competitive industries where without massive link building activity it is difficult to move;
brands, which want to be top-of-mind for their industry and thus preside over all related searches effectively;
- publishers and bloggers, who through editorial link building activity want to increase traffic to their sites in a lasting way, without having to buy ads;
How to build quality links
Before moving on to a description of how a link building strategy is structured, it is important to understand what makes a link, a quality link.
How links are evaluated
Among the earliest factors used by Google’s algorithms to evaluate a page was Page Rank, which is a quantitative evaluation using a score on a scale of 0 to 10 that establishes a site’s popularity and is based on the quality and relevance of incoming links. Today, this algorithm is only one of a large number of evaluation elements used by Google.
Other independent companies have created indicators of popularity and authority. Among the best-known examples to be mentioned is that of Moz, a U.S.-based company that has built two evaluation metrics that are widely used in the SEO environment today and they are:
- Domain Authority that evaluates the domain;
- Page Authority which evaluates the page, the URL.
Another example is Majestic which as evaluation parameters considers Trust Flow which measures the quality of sites that have a link to the site and Citation Flow which measures the quantity of links and citations.
The qualities that a link must have
A good link profile is characterized not only by the popularity of the linking sites, but also by a number of other key elements, such as:
- naturalness of the link – the link must be inserted absolutely naturally within the content, helping to make it comprehensive. Links that have the sole intent of manipulating search results, without adding any value for the user, are absolutely not recommended;
- link position – a link placed in the first part of the text is more relevant because it is more likely to be clicked on than one placed at the end. An interesting patent in this regard is Google’s Reasonable Surfer Model;
- anchor text – the clickable text of the link is critically important because it provides so much information to the search engine. Having a keyword as anchor text helps search engines interpret the importance of the signal;
- additional attributes (nofollow, ugc, sponsored) – you can signal to the search engine via an HTML attribute which links you have no control over (e.g., blog comments) and not to give them weight for ranking purposes, or which links are purchased.
In particular, the nofollow attribute was introduced by Google to counter spam on the Web. Until a decade ago, some black hat SEO practices involved link building with bots that placed links in forums, blog comments, and other platforms with user-generated content. Later platforms, to prevent this form of spamming, began using rel=nofollow, severely limiting the forms of manipulation of search results.
Today, nofollow is used to link in addition to comments to information other than the site’s core business, or to link to a page that is useless to the Google Bot, or even simply to avoid a penalty in the case of purely commercial links.
Between Link Building and Link Earning
Links can be acquired through planned link building and link earning activities.
Link building is the set of techniques and strategies that tend to alter rankings not through memorable content or marketing actions, but through activities with the ultimate goal of obtaining own links and thus improving search engine rankings. These activities virtually allow a site to be mentioned and linked to regardless of the content it hosts.
Link building has a number of features:
- it is programmable;
- it is standardizable;
- it is risky if poorly designed;
- it has a cost almost directly proportional to the result.
Among the best-known link building activities:
- guest posting – editorials hosted by themed newspapers in exchange for the opportunity to include a link to one’s own site in the article;
- broken link building – the activity of contacting the owners of sites that send links to resources that no longer exist and proposing to change the pointing of the link to one’s own site;
Link earning is the set of strategies and techniques for obtaining links through quality content or marketing actions.
These are its characteristics:
- it is uncertain;
- it has a fixed cost;
- it gives excellent links at “low” prices;
- it tends to be secure;
- it requires creative effort.
Among the best-known link earning activities:
- the development of infographics;
- the development of research and surveys;
- the development of interviews.
Planning link building through content
Content is the King, but simply publishing content will not increase your rankings. There is content that “works” better than others such as:
- visual assets such as diagrams, infographics, charts and other visual-oriented content work better. It is well established that a chart or better yet an infographic, are shared more easily than text content;
- list posts: BuzzSumo, a tool that analyzes, monitors and researches the most shared content on social networks, analyzing more than one million articles, found that list posts generated more backlinks than other content formats, surpassing even videos and infographics;
- original data research and analysis: content with particular data and studies, or surveys and original research, easily gets links;
- insights: guides that gather complete and comprehensive information on a given topic are a resource for anyone interested in the field.
Backlink and Competitor Link Profile Analysis
How to plan a link building activity? Certainly the starting point is to analyze the backlinks on your own site . Because increasing inbound links helps your site rank, but the important thing is to balance quality and quantity.
The quality of a backlink is given by the authoritativeness of the page from which it comes and the relevance of the link itself: moreover, the more relevant and related to the subject matter, the higher the quality. Therefore, their verification will have to be meticulous. Indeed, the presence of so-called toxic links, i.e., links from spam sites or obviously purchased links, could emerge, which would expose you to penalties. You will have to remove them immediately or ask Google, via the disavow tool, to disregard them.
To analyze all backlinks pointing to the site, several tools are used, including aHrefs and Majestic. Through these tools it is possible to check, for example, for each link:
- Source URL;
- Destination URL;
- anchor text;
- anchor type (branded, navigational or transactional);
- type (nofollow or dofollow);
- status code (500, 404, etc.).
From these tools, a backlink audit is then structured in which low-quality links, suspicious links, unnatural links, and irrelevant links are identified.
Some examples of link building activity
Link building activity can be summarized with some examples:
- identification of broken links, i.e., links that no longer work with 404s and the like, to build updated content or to enrich it or even to purchase expired domains. Once the content is updated, a link request can be sent, while in case of domain purchase, one can go directly to building the site and content by inserting links;
- writing interviews or paid editorials, as long as it is always quality content that can generate traffic;
- writing guest posts: this activity involves contacting themed blogs offering valuable content, with the possibility of citing the author’s site, i.e. yours, with a link. In this sense, it is most important to think about what real contribution you can make with your expertise to the readers of the blog that is to host your content;
- building Private Blog Networks (PBNs), i.e., groups of unrelated sites with original editorial content that can be used to obtain links to the sites being targeted for link building activities. This type of activity makes sense only when the number of sites for which we need to do link building in a given area is actually large;
- citation control: often our client’s brand may be mentioned in many newspapers and blogs as a result of press office activities or special events. In these cases, one activity that can be developed at little cost is to contact the blogs and newspapers in question directly and replace the citation without links with a citation with links.
The link building report
Finally, there is a fourth and final step represented by the reports with analysis, which is fundamental for any self-respecting link building agency. In fact, the report allows us to evaluate the results of the campaign, not only in terms of the activities carried out, but also and especially in terms of the results in terms of improved visibility and conversions thanks to the link building activity. At ByTek, we deliver comprehensive reports to the client on what has been done according to well-defined metrics.
The metrics we use on individual links and which are used to make overall and convenience assessments are based on:
- authoritativeness indices;
- traffic indexes;
- traffic estimates;
- qualitative index;
The dimensions are used for detailed analysis and relate to:
- the theme;
- the type of links;
- the type of anchor.
These timely reports are also associated with analyses of the impact the activity has had each month on the visibility of the website and its articles, in terms of average placements and traffic generated, as well as conversions.
We typically like to present these reports with a dashboard in Data Studio, which will be constantly updated so that we can assess the overall progress of the campaign and always be able to have a complete overview of what has been done.
Costs of Link Building Activity
Link building is not a cheap, one-size-fits-all activity, but only for those who really want to take their SEO efforts to the next level and are not afraid of competition.
The cost of a link building activity typically starts from 2,000$/month for the simplest activities in the less competitive sectors and can go up to 10,000$/month to be able to compete with the very big players in the most competitive sectors.
ByTek’s Case Studies
ByTek has created a campaign management platform that connects over 7,500 publishers; through ReleVanty, we plan the publication of content always having clear and up-to-date status of the work and especially if the initial goals have been achieved.
We have studied link building campaigns for a variety of clients, from banking groups with investment, insurance and credit services to large brands in the beauty industry to portals for professionals. A specific link building activity was designed for each with clear planning of goals and strategies.
Link Building and Digital PR Quote
Request a free consultation for a link building and digital PR activity from us at ByTek, we will be able to advise you on the link building service best suited to your needs.