The finance sector is affected by technological innovation and the entry of highly digitized generations into the marketplace
The diminishing priority of a physical relationship with the lending institution, the explosion in the marketplace of full-digital e-banking players offering very innovative current account management, investment and payment services bring considerable challenges, but also great opportunities to work on.
We work strategically for Finance on three macro-activities:
Challenges and opportunities in the financial sector
The challenge
Consumers no longer feel tied “for life” to one bank.
The opportunity
High availability of user data and insights and martech solutions with the use of AI enable the creation of tailored shopping experiences, improving customer empathy, consequently loyalty and conversions.
The challenge
Increasing competition due to new fully digital players and increasingly complex regulations.
The opportunity
High availability of data and user insights, to understand behaviors and evaluate business opportunities.
The challenge
Online is at the center; the need for physical contact is diminishing for consumers.
The opportunity
Digital allows us to break down barriers, also creating space for innovative financial solutions that are unstructured and simplified as much as possible.
Identify the major online trends, seasonality and research intentions of the fashion world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences