Soluzioni basate sui dati per il settore Pharma

Two essential targets for pharmaceutical companies: industry operators and end consumers

Pharmaceuticals is a high-growth area: the boost given by the recent pandemic, combined with e-commerce logic, led to a growth spike in the first quarter of 2022. Total industry sales increased 7.5 percent, with e-commerce at +24.8 percent (source: IQVIA).



Activation Strategy thanks to MarTech

We work strategically in Pharma on three macro-activities:

  • Market Intelligence, that is, analyzing the demand for medical solutions. By monitoring research and sentiment about one’s brand, products, and competitors to activate improvement strategies in real time;
  • Data Empowerment, that is, monitoring the progress of the relationship with the target audience, presiding over all direct and indirect interactions to be able to inform them in a digital world;
  • Activation Strategy, creating a targeted omnichannel plan for professionals that aims to bring the company’s voice to all strategic searches, creating strong engagement and stimulating their loyalty.

Challenges and opportunities in the pharmaceutical sector

The challenge

Being able to intercept the professional target audience while moving among stringent regulations is complex.

The opportunity

We must constantly map and monitor demand, thanks to martech, based on data and constant contact through the right touchpoints to reach professionals.

The challenge

Much online misinformation related to medicines and treatments, it is difficult to maintain user contact and communicate properly and have consumer trust in an area of high reputational risk.

The opportunity

There is a need to thoroughly understand trends and react promptly to opportunities that emerge or fake news that may spread, enabling companies to reclaim their role as an authoritative voice in pharmaceutical issues.

The challenge

Difficult to hold the attention of the professional target audience without the possibility of constant in-person visits.

The opportunity

Leveraging digital channels and innovating communication with the interlocutor is the key to a new loyalty.

Learn more about AI and MarTech

Feel free to contact us for our Empowerment services on Search, ADV and Data 


Bytek AI Suite: our MarTech stack for pharma

Trend AI

Identify the major online trends, seasonality and research intent of the pharma world.


  • Map search interests

  • Identify patterns and anomalies among trends

  • Enable data-driven strategic decisions

Relevanty AI

It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.


  • It connects advertisers and publishers

  • Self-service, managed or enterprise mode, as needed

  • High-quality publications


Retention AI

It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.


  • Easily integrates with business tools and platforms

  • It allows an accurate knowledge of existing customers

  • It allows you to create more effective campaigns on target audiences

Discover all our tech products