Two essential targets for pharmaceutical companies: industry operators and end consumers
Pharmaceuticals is a high-growth area: the boost given by the recent pandemic, combined with e-commerce logic, led to a growth spike in the first quarter of 2022. Total industry sales increased 7.5 percent, with e-commerce at +24.8 percent (source: IQVIA).
We work strategically in Pharma on three macro-activities:
Challenges and opportunities in the pharmaceutical sector
The challenge
Being able to intercept the professional target audience while moving among stringent regulations is complex.
The opportunity
We must constantly map and monitor demand, thanks to martech, based on data and constant contact through the right touchpoints to reach professionals.
The challenge
Much online misinformation related to medicines and treatments, it is difficult to maintain user contact and communicate properly and have consumer trust in an area of high reputational risk.
The opportunity
There is a need to thoroughly understand trends and react promptly to opportunities that emerge or fake news that may spread, enabling companies to reclaim their role as an authoritative voice in pharmaceutical issues.
The challenge
Difficult to hold the attention of the professional target audience without the possibility of constant in-person visits.
The opportunity
Leveraging digital channels and innovating communication with the interlocutor is the key to a new loyalty.
Identify the major online trends, seasonality and research intent of the pharma world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences