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ByTek (Gruppo Datrix) supports Crédit Agricole Italia digital growth

Greta Lomaestro

ByTek, Datrix’s martech company extends its partnership with Crédit Agricole Italia by obtaining the management of the bank’s digital activities until 2024.

The martech company is managing, in particular, the optimization on properties related to the banking player’s Accounts and Mortgages portals, with Data Empowerment activities and strategy enhancement on search and conversions. 

The careful management and analysis of the Analytics universe, combines with the experience gained by ByTek in the SEO area, with funnel and user behavior analysis, also thanks to the application of proprietary technologies, which support Crédit Agricole Italia’s digital marketing & acquisition campaign activities on a daily basis, allowing the optimization of budgets dedicated to online acquisition.

On the Analytics side, ByTek has been entrusted with all the activity of managing the Crédit Agricole Italia website and all related subdomains, including the migration of properties from GA to GA4 and the setting up of server side tracking.

We are happy to be able to bring to the client our consolidated expertise in the world of marketing for finance,” comments Paolo Dello Vicario, CEO of ByTek. “Today, the banking sector is influenced by technological innovation and the entry of highly digitized generations into the market, so a solid digital presence is no longer possible.”