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Feeldesign bets on ByTek’s e-commerce empowerment: +11.6% in revenue and +8.4% in transactions

Marco Belmondo

Feeldesign, a well-known online store for furniture, lighting, home appliances, high-tech and household objects, active since 2013 on the Italian market and recently also on the German market, has relied on ByTek’s e-commerce know-how.

The collaboration began in January 2022, with the aim of boosting online sales and improving the organic positioning of the Florentine reality, a pure e-commerce player, with no stores on the territory.

The strategy implemented by the ByTek team was therefore structured on two fronts, integrating SEO and SEA: on the one hand with the setup of ads campaigns and continuous optimization on the Italian market, on the other hand link building to support the client’s organic goals and onsite SEO activities.

Good advertising results in the period January-October 2022, with +11.6% YoY in revenue and +8.4% YoY on the number of transactions.

The SEO strategy, for its part, aims to boost organic, to increasingly reduce the investment in ads, increasing revenue through organic revenue.

Search and ADV activities were joined by the third pillar of ByTek’s expertise, related to the Data world, with Analytics support to map and correct some discrepancies of e-commerce back office data compared to those on GA.