The explosion of mobile devices, voice searches and search engines increasingly used in addition to Google (such as YouTube and Amazon) multiply opportunities to intercept users who are looking for information online.
Working on the Search Strategy means analyzing, understanding and satisfying the needs of your users, giving relevant answers at every step of their journey.
Today, Google processes 3.5 billion searches a day and understanding the real intentions of the user is crucial for being able to optimise your content, making it relevant for aligning and maximizing the performance of organic results.
