We provide you here with an in-depth look at the state of Link Building in Italy, from a survey within the national SEO and Digital Marketer Community
Link Building: how brands are performing in Italy in recent years

SEO continues to be central to Digital Marketing strategies and, like it or not, Link Building remains a crucial activity for an effective search engine optimization plan.
- But what is the state of the art of Link Building in Italy?
- How is it perceived and executed by players in the market?
- In what industries, with what techniques is it carried out and what is the average budget?
These are the central questions of the research “Link Building in 2022 – How are brands performing in Italy in recent years?“, which we conducted in recent months and previewed at the last Search Marketing Connect.
The survey was composed through two methodologies: a survey, conducted on more than 150 professionals, thanks to the collaboration of the Italian SEO and Digital Marketer community, and an analysis of more than 150 digital properties, cross-industry, with a focus on the profile of backlinks.
The evidence is extremely interesting: depending on the industry and the role of the people surveyed, techniques, KPIs and approach to link building change considerably.
Download Now
Interested in the White Paper “Link Building: how brands are moving in Italy in recent years”? Download it for free!
You will receive the content immediately and we will continue to keep you updated on new research and analysis we develop using our martech tools.
How is link building evolving in Italy?