from Data to Marketing Performance through AI
Developing and enhancing marketing performance through proprietary technology solutions and a strategic data-driven approach.
HUMAN
We write Artificial Intelligence, we read Digital Humanism.
A new vision of AI that does not replace the human factor, but strengthens it. Tools and strategy are intertwined with a view to enhancing experience, driving data and facilitating decision-making processes.
BYTEK PLATFORM
An interconnected but modular technological environment.
The ByTek Platform modules are designed to work well both as standalone elements and also as components of a structured machine, to cover the entire marketing funnel from awareness to retention.
GROWTH
Healthy, sustainable growth that keeps up with the world around us.
A careful blend of data, technology and human experience boosts a company’s efficiency, speed, resilience, revenues and savings, benefiting both sustainability and compliance.
Bytek Platform
A layer of MarTech AI-based solutions
Immediately drive digital creativity, capture market opportunities to turn them into business decisions, and predict tomorrow’s trends.
Bold, innovative, always ready for the next step: these are ByTek Clients
Augment your intelligence, empower your business
- Events
- Articles
- Academy
- White Paper
- Press releases
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The Stages of Data Management in a Headless CDP
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AI for Marketing: Empowering Digital Marketing Activities by Applying Artificial Intelligence to Data
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Marketing Mix Modeling and Incrementality: how to analyze performances in a privacy-first world
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Enriched Bidding: how to leverage AI to better optimize automated campaigns
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Generative AI: evolution of search engines and artificial intelligence, how to adapt to change
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Link Building: a complete guide
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Data ethics: the new role of data scientists
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Scenario and evolution of link building in the Italian market
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Modeled Attribution: a contemporary framework for measurement
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Data strategy and market intelligence for pharma
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Artificial intelligence applied to market trend analysis: Trend AI
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MarTech strategy for travel: AI to support the Travel sector
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Generational Marketing: communicating to the right target audience
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Emotional intelligence and soft skills useful in the world of work
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Data-driven marketing: what it is and what it really means to use data
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The most important KPIs to measure Link Building
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Mistakes and “don’ts” in your Link Building strategy
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Optimize your online presence with Digital PR
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ByTek (Datrix Group) Wins Iper Tender for Performance Marketing
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ByTek (Gruppo Datrix) supports Crédit Agricole Italia digital growth
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Are italian companies investing in link building? ByTek releases an industry research from a survey on the national seo community
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ByTek releases new features of Relevanty AI, its proprietary platform for link strategy
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Venchi: +16% yoy revenue thanks to ByTek’s data-driven strategy
