Solutions

Customer

Engagement

With the ByTek Prediction Platform, it is possible to leverage proprietary data combined with artificial intelligence to improve customer engagement and deliver a highly personalized user experience.

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With the Bytek Prediction Platform, it is possible to leverage proprietary data combined with artificial intelligence to improve customer engagement and deliver a highly personalized user experience.

+37%
ENGAGEMENT
RATE
-18%
CHURN

RATE
+20%
RETURNING
VISITORS

Personalized Customer Experience

Centralizing data in a proprietary cloud data warehouse enables a unified customer view and AI models to identify interests and clusters, improving CX personalization.

Applications and Results

Content Delivery

Personalized content such as articles, videos or product recommendations are delivered in line with users' interests, improving engagement.

Offers and Promotions

Discounts, bundles or promotional banners are tailored to appeal to specific audience segments, optimizing the effectiveness of campaigns.

Call-to-Actions

The content of calls to action
and their location are optimized to effectively increase the engagement of different
clusters.

Explore Resources
Digital Strategies
Luca Ricci
23 Oct
 
2024

Interest Analysis and AI: customization, automation and reporting to maximise ROI

AI
Data
Valentina Tortolini
30 Sep
 
2024

Challenges and solutions in using AI to classify user Interests

Data
Valentina Tortolini
26 Feb
 
2024

From Data to Value: turning First-Party Data into competitive advantages