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Bytek Prediction Platform
Enrich and connect your data to improve customer insight, deliver personalized experiences, optimize marketing strategies and increase sales.
Paid Media Optimization
The Bytek Prediction Platform, by activating its advanced AI Models such as Prediction LTV, Action Prediction, and AI RFM Clustering, and seamlessly integrating with the client's MarTech stack, enables businesses to optimize acquisition, enhance retargeting, refine exclusion audiences, and develop more effective lookalike strategies.
Learn MoreCRM and Marketing Strategies
The platform activates AI models to identify user interests and segment the customer base, enabling personalized marketing automation campaigns with tailored content and offers. This ensures communications align with user preferences, boosting engagement and delivering measurable results.
Learn MoreCustomer Engagement
By transforming data into actionable insights, the platform empowers businesses to tailor user experiences with precision, taking into account specific interests, individual value, and audience segments. This approach fosters deeper engagement, enhances personalization, and optimizes the effectiveness of communication strategies.
Learn MoreData Analysis
The ByTek Prediction Platform aggregating and modeling data enables the creation of advanced reports and strategy dashboards that transform raw data into useful information that highlights critical business information, supports more informed decision making, and optimizes overall business strategies.
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Built-in AI Models
The platform provides advanced artificial intelligence models, in SaaS mode, ensuring security, maintenance and efficiency.
Interests Module
Uses IAB taxonomy and custom classifications to analyze users' browsing patterns, identifying specific interests in products during digital interactions.
AI RFM Clustering
Segments customers based on Recency, Frequency and Monetary value, enabling targeted marketing strategies and customer lifecycle management.
Predictive LTV
Calculates Customer Lifetime Value both historically and predictively to assess and maximize the long-term profitability of customer relationships.
Action Prediction
Predicts the likelihood of a user taking a certain key business action by analyzing CRM transactions, entity data, and online behaviors, assigning scores to prioritize actions and resources.
Platform Features
Bytek Prediction Platform is a modular solution designed to unify, enhance and integrate first-party data, enabling activation across various martech platforms.
Single Customer View
Bytek Prediction Platform centralises all user interaction data with the brand into a unified database, synchronised through advanced cookieless persistent ID technology.
Learn MoreIntegrations
The platform provides direct connections, APIs, and Dumps to seamlessly integrate with all marketing platforms while ensuring security and a privacy-first approach.
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Human in the Loop
The models are configured by an advanced Data Science team, ensuring up-to-date algorithms and tailored configurations that align with specific business needs.
Learn MoreBytek Academy
We explore strategies, technologies, and trends to constantly enhance our products and promote knowledge dissemination.
Resources
In-depth articles, white papers and research covering AI, data, as well as marketing and sales strategies.
