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Platform

Single Customer View

Merge first-party data, creating a Single Customer View.

AI Models

Use AI to enrich customer data, getting insights and predictions.

Integrations

Integrate AI-enriched customer data into the tools you use.

Human in the Loop

Align AI with your needs thanks to a team of experts.

Solutions

Paid Media Optimization

Boost conversion rates and lower CPA with advanced predictions.

CRM and Marketing Strategies

Increase sales and reduce churn by leveraging AI-driven data insights.

Customer Engagement

Enhance retention and engagement with AI-powered personalization.

Data Analysis

Gain intuitive dashboards by analyzing and modeling data with AI.

Industries

Retail

Unify your retail experience with native AI integration

eCommerce

Predict your best customers and maximize high-value conversions.

Financial Services

Redesign the financial experience with the power of data and AI.

B2B

Bring together data and tools to create authentic connections.

Resources

Academy

AI and marketing from theory to practice.

Events

A look at past and future events.

Blog

Growth and innovation through knowledge.

FAQ

Key details on the Bytek Prediction Platform.

Company

About Us

AI & data for growth.

Careers

Remote work, flexibility & learning.

Press Releases

Official announcements and updates.

In The News

Stories, reports and interviews from the press.

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FAQ

The answers to your questions, all in one place.

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All

Data

Digital Strategies

Tools

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How is the data flow structured and managed?

Bytek Prediction Platform connects to a specific view located on the customer’s Google BigQuery, which contains the data required by the algorithms and an encrypted and anonymous customer identifier.

These data enter our platform, where they are processed to extract the enriched data from the algorithms and are then downloaded, avoiding any collection and storage of the initial raw data.

Subsequently, thanks to the Audience Manager, Signal Manager or Dump modules, the data is sent to paid media or marketing automation systems for activation strategies.

Data

Do I need to revise my martech strategy regarding investments?

The Bytek Prediction Platform integrates perfectly with existing martech solutions. It does not require revising the strategy but enhances it, leveraging the tools already in use more effectively. The goal is to maximize the efficiency of what you already have, improving it with advanced predictive insights.

Digital Strategies

What is the impact on my team when integrating your solution?

The impact on the team is minimal, thanks to the support provided by Bytek’s onboarding team. The process is guided step by step, with a focus on minimizing the burden on internal staff. The solution is designed to be user-friendly, making the team self-sufficient in a short time.

Tools

Why choose Bytek if I use Salesforce?

The platform includes the best AI algorithms, independent and flexible, along with a Data Science team available to deeply customize them, ensuring they adapt and radically improve customer performance. It also integrates seamlessly with all tools, including Salesforce, which, like all enterprise solutions, suffers from rigidity, limited configurability, and poor third-party integration.

Tools

What does my team need to do to get started?

Prepare the data, identify key sources, and collaborate with Bytek’s onboarding team to precisely define the use cases you want to achieve with the platform.

Data

How can I measure the results provided by the platform?

The team can support clients in measuring key KPIs like ROI, improved conversion rates, and reduced churn.

Digital Strategies

How long will it take to see initial results?

The first insights can be available within a few weeks, depending on the amount of data uploaded and the analyses required.

Are my data safe?

Yes, the platform adheres to the highest security standards, with advanced encryption and GDPR compliance. Bytek provides support to ensure all data are protected.

Data

How complex is it to install the platform?

Installation is simplified to reduce technical burden. Bytek offers dedicated assistance for rapid integration into your martech stack.

Tools

Do I need to involve my IT team?

The platform is designed to be implemented with minimal technical support, but the IT team might need to be involved to configure initial integrations, such as connecting with existing data sources.

Data