Perhaps the most complex industry today because of the difficulties in adopting digital tools and the longer path to purchase
Seventy-seven percent of B2B players agree that the buying process has become very complex and difficult in recent years, and as many as 90 percent of B2B players, crosswise by scope, admitted to revisiting or reconsidering at least one of the strategic steps (source: Gartner).
How to overcome the challenges in B2B?
We strategically work for B2B players on three macro-activities:
Challenges and opportunities for the B2B industry
The challenge
Long purchase path: A recent McKinsey study has shown that the average negotiation time is at least 8-10 months.
The opportunity
With the right narrative, it is easy to engage and involve prospects in their ideas and solutions, speeding up the closure of contracts.
The challenge
In the digital world, buyers have unlimited access to information: they can compare suppliers without ever interacting in person; only 17 percent of time is spent in real contact with the potential supplier.
The opportunity
By now, the possibility of managing remote and digital relationships has opened up in all B2B sectors: leveraging this hybrid management can reduce time and open up huge business opportunities once precluded for logistical reasons.
The challenge
A B2B customer uses at least 10 channels to inform themselves during their decision journey.
The opportunity
Going digital gives the opportunity to keep track of every aspect and automate some processes, thus improving relationships and performance.
Identify the major online trends, seasonality and research intentions of the fashion world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences