Soluzioni basate sui dati per il settore B2B

Perhaps the most complex industry today because of the difficulties in adopting digital tools and the longer path to purchase

Seventy-seven percent of B2B players agree that the buying process has become very complex and difficult in recent years, and as many as 90 percent of B2B players, crosswise by scope, admitted to revisiting or reconsidering at least one of the strategic steps (source: Gartner). 

How to overcome the challenges in B2B?



Activation Strategy thanks to MarTech

We strategically work for B2B players on three macro-activities:

  • Enhancement of the data, to understand market research, collect customers’ perceptions of the sector and the specific product;
  • Personalizing the user experience and increasing the authority of web pages, as speaking directly to the consumer and building social proof is critical, especially for emerging financial products;
  • Engineering nurturing and contact engagement through first-party digital data analytics to help banks seize all “hidden” business opportunities.

Challenges and opportunities for the B2B industry

The challenge

Long purchase path: A recent McKinsey study has shown that the average negotiation time is at least 8-10 months.

The opportunity

With the right narrative, it is easy to engage and involve prospects in their ideas and solutions, speeding up the closure of contracts.

The challenge

In the digital world, buyers have unlimited access to information: they can compare suppliers without ever interacting in person; only 17 percent of time is spent in real contact with the potential supplier.

The opportunity

By now, the possibility of managing remote and digital relationships has opened up in all B2B sectors: leveraging this hybrid management can reduce time and open up huge business opportunities once precluded for logistical reasons.

The challenge

A B2B customer uses at least 10 channels to inform themselves during their decision journey.

The opportunity

Going digital gives the opportunity to keep track of every aspect and automate some processes, thus improving relationships and performance.

Learn more about AI and MarTech

Feel free to contact us for our Empowerment services on Search, ADV and Data 


Bytek AI Suite: our MarTech stack for B2B

Trend AI

Identify the major online trends, seasonality and research intentions of the fashion world.


  • Map search interests

  • Identify patterns and anomalies among trends

  • Enable data-driven strategic decisions

Relevanty AI

It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.


  • It connects advertisers and publishers

  • Self-service, managed or enterprise mode, as needed

  • High-quality publications


Retention AI

It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.


  • Easily integrates with business tools and platforms

  • It allows an accurate knowledge of existing customers

  • It allows you to create more effective campaigns on target audiences

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