Challenges and opportunities in the Consumer Goods production and marketing sector
The Fast Moving Consumer Goods (FMCG) sector, of which food is the prime example, is evolving and changing with society itself.
Globally, it is estimated that the online consumer goods market will reach 12 percent in 2022 (source: Nielsen), although people will remain tied to local and national brands. However, there are new logics and behaviors that are changing how consumers approach the brand.
We work strategically on Consumer Goods on three macro-activities:
Challenges and opportunities in the consumer goods sector
The challenge
The modern user is increasingly demanding, looking for a unique shopping experience without points of friction.
The opportunity
Consumers comfortable with buying online and mentally open to trying new products, services or brands, more focused on finding the right product for their need, instead of looking for a specific brand.
The challenge
The amount of data available makes their processing laborious and complex, limiting a strategic and data-driven vision of companies.
The opportunity
Technological solutions and the use of AI allow you to create bespoke shopping experiences, improving loyalty.
The challenge
Consumer demands and regulations force e-shops and retailers to equip themselves with technology solutions, often different ones, to be incorporated within the strategy.
The opportunity
Strong digital presence and analytics solutions enable increasingly precise and accurate mapping of the customer journey to build ad hoc and tailored strategies.
Identify the major online trends, seasonality and research intentions of the fashion world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences