Soluzioni basate sui dati per Food e Beni di Consumo

Challenges and opportunities in the Consumer Goods production and marketing sector

The Fast Moving Consumer Goods (FMCG) sector, of which food is the prime example, is evolving and changing with society itself.

Globally, it is estimated that the online consumer goods market will reach 12 percent in 2022 (source: Nielsen), although people will remain tied to local and national brands. However, there are new logics and behaviors that are changing how consumers approach the brand.


Activation Strategy thanks to MarTech

We work strategically on Consumer Goods on three macro-activities:

  • We rely on data, building a solid technological stack that allows us to collect and analyze company data for targeted business decisions on products and campaigns;
  • We accelerate growth through AI, using it to improve the ability to analyze and activate strategies;
  • We analyze trends, seizing market challenges and opportunities to stimulate demand and strengthen positioning.

Challenges and opportunities in the consumer goods sector

The challenge

The modern user is increasingly demanding, looking for a unique shopping experience without points of friction.

The opportunity

Consumers comfortable with buying online and mentally open to trying new products, services or brands, more focused on finding the right product for their need, instead of looking for a specific brand.

The challenge

The amount of data available makes their processing laborious and complex, limiting a strategic and data-driven vision of companies.

The opportunity

Technological solutions and the use of AI allow you to create bespoke shopping experiences, improving loyalty.

The challenge

Consumer demands and regulations force e-shops and retailers to equip themselves with technology solutions, often different ones, to be incorporated within the strategy.

The opportunity

Strong digital presence and analytics solutions enable increasingly precise and accurate mapping of the customer journey to build ad hoc and tailored strategies.

Learn more about AI and MarTech

Feel free to contact us for our Empowerment services on Search, ADV and Data 


Bytek AI Suite: our MarTech stack for consumer goods

Trend AI

Identify the major online trends, seasonality and research intentions of the fashion world.


  • Map search interests

  • Identify patterns and anomalies among trends

  • Enable data-driven strategic decisions

Relevanty AI

It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.


  • It connects advertisers and publishers

  • Self-service, managed or enterprise mode, as needed

  • High-quality publications


Retention AI

It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.


  • Easily integrates with business tools and platforms

  • It allows an accurate knowledge of existing customers

  • It allows you to create more effective campaigns on target audiences

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