It is estimated that B2C e-commerce, in our country, will exceed 45 billion euros by the end of 2022 (+14%) and that online penetration of total retail purchases of products and services will reach 11% (source: PoliMi Observatory).
33.3 million Italians purchased online in the first quarter of 2022: +9.6 million compared to the pre-pandemic period (source: NetComm, “NetRetail” research).
How to keep up with this expansion and how to stand out from the competition?