E-commerce is one of the fastest-growing sectors globally: new digital potential has brought remarkable increases in the last two years
It is estimated that B2C e-commerce, in our country, will exceed 45 billion euros by the end of 2022 (+14%) and that online penetration of total retail purchases of products and services will reach 11% (source: PoliMi Observatory).
33.3 million Italians purchased online in the first quarter of 2022: +9.6 million compared to the pre-pandemic period (source: NetComm, “NetRetail” research).
How to keep up with this expansion and how to stand out from the competition?
We work strategically for e-commerce on four macro-activities:
Challenges and opportunities in the e-commerce sector
The challenge
The consumer is increasingly fluid and aware, but also unpredictable, unattached to brands, and demanding of speed and quality of service.
The opportunity
Consumers comfortable with online shopping and mentally open to trying new products, services or brands.
The challenge
Technologies, channels and touchpoints are increasingly complex and fragmented.
The opportunity
MarTech solutions and the use of AI make it possible to create tailored shopping experiences, improving empathy with digital customers, thus also improving loyalty and e-commerce revenues.
The challenge
Competition on the global market is very high and the multiplicity of touchpoints creates a mass of data to be collected, processed and operated in the right way.
The opportunity
It is possible to reach a global audience by setting up insight-driven strategies in each market, thanks to technology that allows you to manage a lot of data and shape your offerings accordingly.
Identifica i maggiori trend online, le stagionalità e gli intenti di ricerca del mondo ecommerce.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
Potenzia la link strategy e, quindi, l’autorevolezza e il posizionamento di brand e property digitali.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
Supporta la raccolta e la segmentazione della customer base, in ottica di loyalty e personalizzazione.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences