These days, the paid acquisition channel is increasingly competitive, technological and AI-Based.
- Over the years, advertising platforms have become increasingly more complex and feature-rich, and an increasing number of competitors have entered the market, making it more difficult to obtain optimal performances.
- Not only that, if on the one hand demand itself has changed, with consumers increasingly changing and becoming more aware, on the other hand new privacy restrictions take the targeting strategy to a new level.
Finally, the technological scenario has exploded, making thousands of tools and solutions available to all potential investors.
