The companies that are working at their best today, and which will become the reference points in the near future, are those that are moving from a purely data-driven perspective to an insight-driven approach.
The growth of a company, in fact, derives from its ability to collect, manage, use and interpret data in the right way, returning real insights, i.e. action indicators, ideas for making real strategic decisions at the business level.
Today we also work with new approaches, capable of reconciling data from multiple sources, both online and offline, such as Marketing Mix Modeling.
