Fluid consumers and multiple touchpoints online/offline are also opportunities for the fashion field
The field of fashion is always in great turmoil, with an evolution that follows the purchasing behaviors of users.
The greatest opportunities would derive, in particular, from the Digital sphere and the theme of Sustainability; the 2020-2021 biennium was undoubtedly one of partial setback for the sector, but it is seeing an upward curve in 2022 (source: McKinsey).
We work strategically for the players in Fashion retail with four steps of activity:
Challenges and opportunities of the Fashion industry
The challenge
Consumers who are not only fluid and unpredictable but also demanding; demanding social and environmental commitments from Brands.
The opportunity
Implementing and communicating their ethical and sustainable activities in the right way will bring great added value.
The challenge
The amount of user data is increasingly fragmented and complex to collect and analyze.
The opportunity
Martech solutions and the use of AI enable us to properly manage, analyze, interpret, and act on data, breaking down silos and bringing all customer journey information together.
The challenge
Consumers’ expectations not only about the product but also about the service and the shopping experience are increasingly high.
The opportunity
Consumers comfortable with online shopping and mentally open to trying new products, services or brands.
Identify the major online trends, seasonality and research intentions of the fashion world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
Connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences