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HDental relies on Bytek martech strategy

Lorenzo Guerrerio

HDental, a network of dental clinics widely distributed throughout central and northern Italy, relies on ByTek, martech company of the Datrix Group, for its digital activities.

The medical reality, with 28 clinics under its belt today, is expanding rapidly and has many new openings planned in the coming months in the Italian market. With this in mind, it has hired the ByTek team with a twofold objective: to boost geolocated lead generation activity and to optimize customer lifetime value.

ByTek set up for HDental the strategy for defining a complete martech stack, through opportunity analysis, mapping of existing tools, proposal of new technologies and design of platform linkage.

Alongside this tech block, an ADV Empowerment service has been activated, which, according to the client’s business objectives, is enabling work on enrichment by interests, scoring and audience modeling, in order to expand the brand’s pool of potential users over specific geographic areas.

Technical and strategic support for the configuration and customization of all data collection and tracking tools is also underway.

Activated in July, the project is already registering very positive evidence, for example with the geolocal lead generation activity, which was activated at the opening of the new clinic in San Remo.

Ability to understand the client’s needs, flexibility, availability, seriousness and technical expertise are just some of the characteristics that we have found in ByTek since the early stages of the collaboration,” comments Cassandra Barbiano di Belgioioso, Responsabile Marketing e Business Development of HDental “Although just started, this project has already brought results in line with our business objectives, thus creating a solid foundation for what we hope will be a fruitful and long partnership“.