A digital newspaper or the editorial staff of a newspaper are players who need a strong strategy to stand out today
The publishing industry has been heavily influenced by technological innovation and the entry of highly digitized generations into the market. The continuous search for news, devices that are always connected, the explosion of full digital players on the market bring considerable challenges, but also great opportunities on which to work.
We strategically work for Publishers on three macro-activities:
Challenges and opportunities in the publishing sector
The challenge
The reader is increasingly fluid and unpredictable, just as the channels are multiform and fragmented.
The opportunity
There is a direct link with the user, who provides live feedback and is more interested in the news than the headline.
The challenge
Increasing competition with a huge amount of news available.
The opportunity
We need to thoroughly understand trends and react promptly to opportunities that emerge or fake news that may spread, allowing newspapers to regain their role as an authoritative voice.
The challenge
Evolving regulations and needs for upskilling for publishers and journalists.
The opportunity
Those who know how to work transparently and make the most of innovation, including by training their internal resources, can benefit from significant monetization opportunities.
Identify the major online trends, seasonality and research intentions of the fashion world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences