Fluid consumers, very high competition and lots of data to read are also opportunities for Tourism
The Travel industry is in great turmoil today, after a forced stop due to the two-year pandemic that slowed down and greatly altered previously established dynamics.
Today, users inform themselves online and Google processes more than 3.5 billion searches per day on the world of travel: this data must be collected, analyzed and processed to define an effective digital strategy.
We work strategically for Tourism players with four steps of activities:
Challenges and opportunities in the travel sector
The challenge
Presence of large players monopolizing the digital scene in the travel market
The opportunity
The amount of user data collected externally is increasingly large and complex to manage compliantly and analyze.
The challenge
The amount of user data collected externally is increasingly large and complex to manage compliantly and analyze.
The opportunity
The use of AI and Machine Learning allows us to manage, analyze, interpret and operate a large amount of data.
The challenge
First-party data on existing customers are not pooled across business silos or segmented/activated effectively.
The opportunity
Modern segmentation and retention tech solutions enable homogeneous audiences to be targeted with personalized messages.
Identify the major online trends, seasonality and research intent of the travel world.
Map search interests
Identify patterns and anomalies among trends
Enable data-driven strategic decisions
It enhances the link strategy and, therefore, the authority and positioning of digital brands and properties.
It connects advertisers and publishers
Self-service, managed or enterprise mode, as needed
High-quality publications
It supports the collection and segmentation of the customer base, with a view to loyalty and personalization.
Easily integrates with business tools and platforms
It allows an accurate knowledge of existing customers
It allows you to create more effective campaigns on target audiences