Bytek Blog

We grow and innovate through study and sharing: dialogue, dissemination, in-depth analysis and continuous updates are our constants.

Recent posts

Data

Camilla Varrella

21 Nov

2024

Event-Driven Marketing and AI: strategies to increase conversions and loyalty

Digital Strategies

Luca Ricci

23 Oct

2024

Interest Analysis and AI: customization, automation and reporting to maximise ROI

AI

Data

Valentina Tortolini

30 Sep

2024

Challenges and solutions in using AI to classify user Interests

All blog posts

Luca Ricci

29 Mar

2024

How to leverage the Modern Data Stack to improve marketing and sales performance

Claudio Ponziani

27 Mar

2024

Toward the Modern Data Stack: composability and adaptability

Luca Ricci

14 Mar

2024

Strategies for generating and measuring incremental impact in advertising

Valentina Tortolini

26 Feb

2024

From Data to Value: turning First-Party Data into competitive advantages

Riccardo Sozzi

6 Feb

2024

User Identification Techniques: beyond Third-Party Cookies

Matteo Moroni

13 Jan

2024

Evolving tracking in marketing: from privacy challenges to Artificial Intelligence opportunities

Luca Ricci

17 Oct

2023

The Stages of Data Management in a Headless CDP

Data

AI

Digital Strategies

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They make it very easy to see projections, being able to see projections and adding variables. I can honestly say I do not have any dislikes.

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