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Bytek Blog

We grow and innovate through study and sharing: dialogue, dissemination, in-depth analysis and continuous updates are our constants.

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Camilla Varrella
21 Nov
 
2024

Event-Driven Marketing and AI: strategies to increase conversions and loyalty

Luca Ricci
23 Oct
 
2024

Interest Analysis and AI: customization, automation and reporting to maximise ROI

Valentina Tortolini
30 Sep
 
2024

Challenges and solutions in using AI to classify user Interests

Luca Ricci
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2024

Predictive Customer Lifetime Value as a key tool for optimising marketing and customer loyalty

Valentina Tortolini
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AI and First Party Data: a synergy for business success

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The Impact of Digital Acts on Audience Targeting Strategies

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