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Data Digital Strategies

marketing-mix-modeling-incrementality

20 Jul 2023

Marketing Mix Modeling and Incrementality: how to analyze performances in a privacy-first world

Filippo Trocca

data-ethics

24 Feb 2023

Data ethics: the new role of data scientists

Eleonora Iotti

modeled-attribution

18 Nov 2022

Modeled Attribution: a contemporary framework for measurement

Filippo Trocca

marketing-mix-model

10 Aug 2022

Marketing Mix Modeling, the future of measurement

Filippo Trocca

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