AI-Ready Retail: The AI formula to personalize the experience, anticipate needs and drive conversion
Explore how predictive AI, data enrichment and intelligent agents are revolutionizing omnichannel marketing and customer experience in Retail.
The adoption of Artificial Intelligence in Retail is profoundly redefining the logic behind data collection, management, and activation. In this white paper, we analyze how the integration of Predictive AI solutions, marketing automation systems, and event-driven technologies enables the construction of advanced omnichannel architectures—capable of supporting truly personalized and contextual communication.
Starting from key industry trends, we explore three foundational areas:
- Data-Driven Omnichannel: how to orchestrate physical and digital touchpoints through unified data and dynamic segmentation;
- Data Enrichment & AI: methodologies and tools to enhance first-party data with predictive, behavioral, and contextual signals;
- AI Agents in Retail: the role of intelligent entities in automating customer interactions, forecasting demand, and optimizing marketing and sales processes.
Through concrete examples and operational models, the white paper provides an up-to-date overview of the technologies and best practices available today for those aiming to evolve their customer approach, improve operational efficiency, and unlock value across the entire customer journey.
