Milano, 18 February 2025 – Bytek, the MarTech company of the Datrix Group (a group listed on Euronext Growth Milan that leads an international ecosystem of vertical B2B software companies leveraging the empowering value of Artificial Intelligence), announces its strategic rebranding aimed at strengthening its international positioning as a leader in technological innovation for marketing.
AI FOR MARKETING: A NATURAL EVOLUTION TOWARDS FOCUS AND MARKET IMPACT
Bytek, which has been active in digital marketing and digital transformation for ten years, seeks to distinguish itself through the development of technological and AI solutions designed to meet the challenges of an ever-evolving market. The strategic rebranding represents a natural evolution reflecting the company’s journey, further reinforcing its commitment to providing advanced AI solutions that effectively address marketing and sales challenges. The goal is to consolidate its position as a key international player in the field of AI platforms and solutions for marketing.
“This rebranding marks a fundamental turning point in our journey: it propels us towards global competition and even more ambitious growth. We have decisively invested in technology and artificial intelligence, aware that their impact on our clients can be exponential. Operating on a new scale means greater focus, clarity, and the ability to make a significant impact on the market, at a time when AI represents the true dividing line between evolution and business stagnation,” said Paolo dello Vicario, CEO of Bytek and co-founder of Datrix Group.
DRIVING MODERN PREDICTION: THE NEW VISUAL IDENTITY PLACES TRANSFORMATION AND PREDICTIVE CAPABILITY AT THE CENTER
The new brand identity marks a significant turning point by adopting a color palette dominated by shades of green that evoke the software world, while still maintaining visual continuity with key elements of the past, repositioned with a future-oriented perspective. The accompanying pictogram symbolizes the activation and evolution of data through AI technologies, with fluid and interconnected shapes representing movement, transformation, and predictive capability. The ascending lines further reflect the brand’s strength in anticipating the future, making enlightened strategic choices fully aligned with our vision of innovation and progress.
BYTEK PREDICTION PLATFORM: PERSONALIZATION, MEASURABILITY, PRIVACY-FIRST APPROACH
A core aspect of the rebranding is the communicative focus on Bytek’s primary proprietary platform, now renamed Bytek Prediction Platform. This decision aims to strengthen the connection between the Bytek brand and its solutions designed to optimize marketing and sales. The Bytek Prediction Platform is a powerful AI platform that centralizes first-party data in a client-owned cloud database, enriching it with advanced prediction and detection algorithms—all executed with a privacy-first approach to ensure maximum data protection.
But how does Bytek work? A team of marketing science experts works closely with clients to ensure that the models are perfectly aligned with their specific needs and business objectives. The enhanced data is then activated within the client’s MarTech stack, thereby optimizing strategies, decisions, and campaign performance.
“I believe in the Bytek Prediction Platform because today companies need to integrate AI into their business. To do so, it is essential to adopt software equipped with non-invasive, customizable artificial intelligence with measurable impacts. This platform represents the future of technological marketing,” said Luca Ricci, Growth Director of Bytek.
